Just a Card

Just a Book Project

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Photo Credits : Charlie Gray

 The JUST A BOOK project was one of our most exciting and high-profile campaign events yet, bringing the JUST A CARD message to over a million people with an incredible all star cast.

Thanks to our brilliant partners, Funding Circle, fifteen large billboards appeared at six of London’s busiest tube stations helping people to think about how they can make a difference to the artists, makers, independent shops and small businesses we love.

JUST A BOOK saw Dominic Cooper, Natalie Dormer, Nathalie Emmanuel, Charlotte Gainsbourg, Richard E. Grant, Felicity Jones, Hanif Kureishi, Alex Lanipekun, Hayley Mills, James Norton, David Oakes, Michael Palin, Bruce Robinson, Greta Scacchi and Twiggy show their support for independent businesses.

 Working in collaboration with Funding Circle and the UK based children’s arts educational charity Anno’s Africa, this project extended our campaign to include independent bookshops. The beautiful series of intimate portraits of top stars reading their favourite books, resplendent in our iconic JUST A CARD pins, doesn’t just remind us how precious books are to our lives, but also champions the wonderful independent shops that sell them.

To read more about how this project happened, take a look at our blog.

Finally, we are so grateful to the fifteen incredible people who gave their time so generously to show their support for this project - you are true STARS!  Beautifully shot by acclaimed portrait photographer Charlie Gray.